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ellie mental health

Ellie Mental Health is a game-changer in the mental health industry whose mission is to transform the mental health culture by providing creative solutions that make wellness accessible in every community. Faced with a cluttered feed that lacked brand alignment and engagement, I was excited to dive in and create solutions. Through testing content styles, spicing up their content to ignite audience interaction, and leveraging other platform features like stories and polls, I boosted engagement and gave the brand a fresh, elevated look without sacrificing its fun and funky personality.

sky society

A digital marketing paradise for women. Sky Society empowers women of all backgrounds to pivot careers and excel in the marketing field. They offer a range of valuable resources, networking events, and an immersive digital marketing accelerator. Their challenge was a lack of awareness about their offerings and the value they brought to the table.

To tackle this, we devised a multifaceted strategy. First, I leveraged an influencer marketing campaign to amplify reach and boost brand awareness. I took charge of social media content creation, syndication, and reporting, resulting in increased reach and engagement. Finally, I designed and managed targeted Instagram Ad campaigns that specifically reached niche audiences.

my happy flo

At My Happy Flo, they believe in a pain-free period as a right for everyone. Amidst a market filled with synthetic hormones and preservatives, they stand out by offering vitamins made with only the highest quality ingredients, free from fillers.

When I was invited to create content for this innovative brand, I jumped at the chance. They were looking for user-generated content for TikTok and Instagram, specifically unboxing and product review videos. The content I produced resonated with a broad audience, reaching thousands of viewers. The amazing responses I got from countless women about how well the vitamins worked were incredibly fulfilling.

black girl vitamins

Black Girl Vitamins is on a mission to tackle common nutritional deficiencies in the Black community and raise awareness about healthcare disparities. They approached me intending to shed light on the challenges Black women face due to a lack of Vitamin D, and they wanted their product to gain visibility.

Excitedly, I dove into creating several user-generated content-style TikTok videos for them. The result? Thousands of views, dozens of watchtime hours, and a significant increase in their followers, all because to the high-quality and engaging content I delivered.

I craft purposeful copy across various platforms, including blog posts, social media, emails, and event descriptions. Focused on brand identity and strategy, each piece is meticulously optimized with SEO, hashtags, and brand voice to enhance performance and resonate with the target audience.

"The Only Advice You'll Ever Need: How to Avoid Marketing Job Scams"

"What to Expect After Surgery: A Parent's Guide to Post-anesthesia Care"

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*Disclaimer: This is a mock project created for demonstration purposes only and is not affiliated with the mentioned companies. All logos and trademarks used are for illustrative purposes and do not imply endorsement.

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